About the Client
MyForecast
RMS is a revenue management software platform designed specifically for the hospitality industry—including independent hotels, hotel chains, vacation rentals, and campsites—that helps businesses optimize pricing, inventory, and revenue through demand forecasting, competitive rate analysis, and automation tools. It integrates with property management and channel management systems to deliver real-time data, generate dynamic pricing strategies via its “Price Helper,” and provide intuitive dashboards, customizable reports, and analytics to support data-driven decisions and boost overall profitability.
The Challenge
As MyForecast entered a phase of scaling, they faced two major bottlenecks:
Scalability of the Sales Operation
Problem: The internal sales operation wasn’t easily scalable. Hiring in-house salespeople involves fixed costs that aren’t tied to performance, making it hard to optimize investment, especially during the initial months.
Complex and Fragmented Industry
Problem: MyForecast operates in the hospitality industry, which is intrinsically complex and fragmented. Their product is an advanced technology (RMS), often seen as a “nice-to-have” rather than essential, requiring a consultative and technical sales approach.
The Solution
High-Quality, Qualified Leads
OutboundHub focused on delivering fewer, but highly qualified sales leads rather than flooding them with irrelevant contacts.
Impact: This approach ensured that MyForecast’s sales team can spend time closing real opportunities, not filtering noise.
Comparison: Vito had worked with two similar companies before, and both failed because they prioritized quantity over quality, resulting in poor ROI.
Implementation & Execution
Initial Planning
Outlining the strategic objectives and initial project scope. OutboundHub began with a product onboarding and training phase, followed by live coaching and roleplays.
Rollout Phases
A dedicated communication channel (WhatsApp) was set up for fast iteration and real-time feedback.
The pitch and ICP were continuously fine-tuned, with proactive support from the OutboundHub team, particularly the account manager Anna, to ensure messaging was aligned with MyForecast’s value prop.
Key Milestones
The setup was completed within a few weeks, and OutboundHub started booking qualified leads and partners almost immediately by cold calling.
Results & Impact
Result: MyForecast received a consistent stream of qualified leads.
Impact: The internal team could focus on closing deals rather than filtering irrelevant contacts.
Result: Immediate lead generation without waiting 3–4 months for internal hires to be trained and productive.
Impact: Eliminated non-productive ramp-up periods and reduced opportunity cost.
The campaign provided fast traction and measurable results during a critical seasonal window.
The collaboration helped unlock markets and accelerate growth without sacrificing brand quality or sales messaging consistency.
Client Feedback & Testimonial
When you internalize sales, you have fixed costs for months before seeing results. With OutboundHub, that’s not the case. You managed to enter a complex market with the right tone — that exceeded my expectations.”Vito D’Amico, CEO at MyForecast
Vito D’Amico
CEO at MyForecast
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