About the Client
Radical Storage is a global leader in the travel tech space, offering a luggage storage network present in over 80 countries and 1,000+ cities. Founded in 2017, the company saw rapid growth post-COVID, with a strong presence in the European market and a team of 80+ employees. Their mission is to remove friction from travel by enabling travelers to safely store their bags while exploring.

The Challenge
As Radical Storage entered a phase of aggressive expansion, they faced two major bottlenecks:
Scalability of outbound sales: Their internal commercial team was primarily on-field and unable to cover all high-opportunity regions, especially for seasonal markets like summer travel destinations.
Lack of time and bandwidth to build a remote inside sales function internally (hiring, onboarding, tooling, etc.), despite having the budget to do so.
The Solution
Radical Storage partnered with OutboundHub to outsource a portion of their outbound efforts, specifically focusing on high-potential Italian locations ahead of the summer season. The aim was to rapidly acquire new local business partners in hard-to-reach destinations through outbound calls, objection handling, and tailored pitches.

Implementation & Execution
Outlining the strategic objectives and initial project scope. OutboundHub began with a product onboarding and training phase, followed by live coaching and roleplays.
Rollout Phases
- A dedicated communication channel (WhatsApp) was set up for fast iteration and real-time feedback.
- The pitch and ICP were continuously fine-tuned, with proactive support from the OutboundHub team, particularly the account manager Anna, to ensure messaging was aligned with Radical Storage’s value prop.
Key Milestones
The setup was completed within a few weeks, and OutboundHub started booking qualified leads and partners almost immediately by cold calling
Results & Impact
- Radical Storage successfully expanded its partner network in key summer locations they couldn’t previously reach.
- The company avoided the long setup time and resource investment of building an inside sales team internally.
- The campaign provided fast traction and measurable results during a critical seasonal window.
- The collaboration helped unlock markets and accelerate growth without sacrificing brand quality or sales messaging consistency.
Client Feedback & Testimonial
If I had tried to build the team myself, maybe after 4–5 months we’d have the tools and people, but not the results we needed. With you, we were ready in weeks.

Andrea Soncin
Head of Global Expansion, Radical Storage
