outbound-hub

outbound-hub

About the Client

Brandback is a fast-growing platform that helps e-commerce brands drive customer retention and repeat purchases through personalized post-purchase experiences. By combining design, automation, and performance marketing, Brandback enables merchants to extend the customer journey and build brand loyalty.

The Challenge

Brandback was looking to expand into the Italian and German markets, two key strategic regions with high potential but limited local brand awareness.

Their main goals were:

  • Create qualified demand in these new geographies
  • Book meetings with relevant decision-makers across Italy and Germany
  • Maintain a stable Customer Acquisition Cost (CAC) during market entry

Internally, the team was resource-constrained and needed an external partner to own the outbound motion from strategy to execution — especially given the complexity of operating in two languages and cultural contexts.

The Solution

Brandback partnered with OutboundHub to accelerate their go-to-market efforts in both Italy and Germany. Our mandate: generate qualified demand, validate messaging, and consistently book meetings without inflating CAC.

We designed two parallel outbound engines, tailored for each local market, with:

  • Country-specific ICP segmentation
  • Multilingual outreach (Italian + German)
  • Campaigns adapted to cultural nuances

Implementation & Execution

  • In-depth onboarding to capture Brandback’s product value and GTM priorities
  • Built multilingual messaging and call scripts per country
  • Designed full-funnel outbound sequences (email, cold call, LinkedIn)
  • Provided Brandback’s team with weekly analytics and call insights
  • Adapted live campaigns to quickly double down on what worked in each market

Results & Impact

[ninja_charts id=”2″]

  • In just 180 days, we generated 65 highly qualified meetings, building a sales pipeline valued at over €1.3 million.

Client Feedback & Testimonial

Working with OutboundHub has been a game-changer. We needed a reliable partner to help us expand our business both in Italy and Germany. In just a few months, their team generated a pipeline equivalent to what our SDRs usually create in a year.

★★★★★

Client

Ruggero Giordano

Head of sales at Brandback.de