The Challenge

Reaching New Prospects: 4Gift needed support in expanding their outreach beyond their existing network—especially toward lesser-known but relevant companies they hadn’t previously engaged with. While the team was experienced with email and LinkedIn outreach, they had little experience and success with cold calling, which they found more difficult, delicate, and potentially intrusive.

Their goals before working with OutboundHub were:

Expand Their Sales Pipeline: 4gift aimed to reach new companies outside their existing network, especially those that were not well-known or typically involved in the fashion/luxury space, but still relevant for their AI product.

• Generate Qualified Meetings: The aim was to secure meetings with potential clients through cold calling—something they hadnt effectively done internally.
• Support the Sales Team: Provide additional lead input to the internal sales team by using a channel (phone outreach) they weren’t actively leveraging.
• Test a Scalable, Reliable Outreach Method: They were looking for a proven method to consistently contact and engage new prospects, without investing heavily in internal recruitment or training.
• International Expansion: Although they started with the Italian market, we quickly scaled to other Europeans nations as well.